Digital strategy for a successful top-flight club
At the heart of Bayer 04 Leverkusen, there is more than just a passion for football; there is a drive for excellence. The I*AM team laid the foundation for a digital transformation that bridges tradition with digital innovation. To achieve this, we created a bespoke, dynamic, and cohesive digital brand identity that brings the essence of this storied club to life.
The partnership began with a thorough analysis and careful evaluation of the existing online presence. We then designed a new content strategy, restructured the website, and sharpened our target audience analysis. This resulted in realistic and impactful user stories. The goal of this intensive collaboration was to unify the user experience across the website, app, online shop, and ticketing system. The aim was to create a cross-platform fan experience that remains visually stunning, emotional, and exciting throughout the entire season.
I*AM handled the wireframing and stylescaping, leading the redesign of the website. This work was carried out in alignment with the new brand identity and corporate guidelines. We created a comprehensive website prototype and defined modules and sections for various devices. Additionally, we developed a design toolkit for the web developers. Using Scrum project management, we fleshed out the product backlog, supported the developers with sprint planning, and formulated the definition of done.
The fan experience of a modern, internationally successful club must be as palpable in the digital space as it is in a packed stadium. I*AM’s ongoing contribution creates a consistent and excellent user experience across all platforms. At every step within the Bayer 04 digital world, the club’s sense of community shines through. Every platform makes the club’s passion for the game tangible on match day. The brand experience is also geared toward international markets, underscoring the club’s status as a world-class organization.
Digital success through precise tactics
We laid the foundation for a triumphant digital strategy with a precise status quo analysis. Through deep insights, we shaped tailored recommendations that paved the way for digital excellence at Bayer 04.
A brilliant playing field for precise development
Our custom design system brings structure and logic to every component of the digital experience, enabling clear execution and leading Bayer 04 to a scalable digital victory.
Player showcase connects fans and the triumphs of the "Werkself"
The innovative player platform turns professionals into central hubs for fans seeking information and merchandise. A groundbreaking interface not only celebrates player achievements but also skillfully weaves them into fan interactions.
This is how we did it
Jira (Project Management)
Confluence (Documentation)
Frontify (Brand Management)
Figma (Prototyping)
Express (Framework)
Umbraco (CMS)
A first-class partnership
Digital transformation, achieved together.
