Digital brand relaunch inspires growth and success
Formel-Pro is undergoing a groundbreaking digital metamorphosis with I*AM. Targeted analysis of the customer journey led to the development of a user-friendly online experience, including a product finder, videos, and effective information delivery.
To ensure continued business success, BayWa AG is committed to the consistent digitalization of its product portfolios, including its private label, Formel-Pro. The goal is to create a central touchpoint for diverse target groups, including builders, DIY enthusiasts, and industry experts. To achieve this, we analyzed the user journey for each target group to uncover their specific needs. Based on these insights, we built the information architecture, designed the website, and oversaw the web development process to ensure it met all stakeholder interests.
I*AM created a clear information architecture that provides users with the fastest route to solving their problems. By developing user-friendly tools like a product finder and placing instructional videos and information materials in prominent locations, we enable proactive resolution of user queries. With heroic product presentations, we put Formel-Pro in the spotlight and turn these products into the heroes of the BayWa universe.
The success of Formel Pro sets a new benchmark for a successful online presence within the BayWa universe. Thousands of daily visits are a testament to a high-quality user experience that has led to a noticeable increase in sales for the construction division. As part of a consistent digitalization strategy, the construction sector has long been a key driver of the group's success. Projects like these contribute to BayWa's ongoing success and pave the way for future achievements.
Precise needs analysis for superior user guidance and market positioning
Working in close partnership, we conducted an in-depth analysis of the customer journey to precisely identify user needs. The resulting user-centered design emphasizes clear navigation, guiding users directly to the right product selection and optimal application—a springboard for improved customer experiences and a superior market position.
Clear colors for clear guidance
Targeted color-coding of product categories and individual items provides visual support for the user journey. An intuitive navigation experience encourages effortless selection and simplifies digital exploration—ensuring a smooth and successful user journey.
Digital tools optimize the customer experience
By skillfully integrating diverse digital tools and systems, the customer experience is optimized through data. This seamless connectivity enables targeted adjustments and creates a personalized, engaging user experience.
Systematic product placement
Formel-Pro’s innovative approach has transformed individual products into perfectly coordinated system components. This closed ecosystem is revolutionizing construction workflows. Supported by clear instructions, videos, and a product finder, every project can be optimally configured and executed. A breakthrough for construction efficiency.
This is how we did it
Jira (Project Management)
Confluence (Documentation)
Webflow (Prototyping)
Zoovu (Product Finder)
Stibo (Data Management)
Bloomreach (CMS)
The voice of success
We turn your brand relaunch into a success story.
