A brand new brand home: Jung, DMS & Cie.

As a leading digital platform for financial and insurance distribution, Jung, DMS & Cie. is a professional home for thousands of brokers in a very tangible sense. The platform is the central hub that provides them with all the tools they need daily to focus on advising their clients. That is why the repositioning as the "home of my success" speaks directly to the heart of the brand.

Client

Jung, DMS. & Cie. AG

Year

Since 2023

Services

Brand Building

Brand Identity

Brand Storytelling

Brand Strategy

Corporate Design

Project Management

Porträt einer jungen Frau mit langen dunklen Haaren im Business-Look, die optimistisch nach rechts blickt. Im Hintergrund eine moderne Glasfassade, daneben der Slogan: "Das Zuhause für meinen Erfolgs".

Jung, DMS & Cie. is successful because it offers its broker clients a unique combination of digital solutions and personal service. Consequently, the company's values add up as follows: Personal + Digital = Successful. The primary goal of the repositioning was to make these values visually and textually tangible—in a credible, authentic way that reflects the company and its employees.

During our joint assessment in several workshops, it quickly became clear that the brand value of "personal" needed to be emphasized more strongly to imbue the brand with emotional added value. For the new brand design, this meant incorporating warmer colors into the palette. The imagery was also redefined, shifting toward an authentic, eye-level representation of customers and employees. Such an approach also includes addressing people informally.

The result is a brand that finally presents itself exactly as it is: personal, digital, and successful. You can truly feel that Jung, DMS & Cie. is now communicating more authentically and credibly than ever before. The perfect balance between digital tools and personal support runs like a golden thread through the entire brand design. This makes it clear to more and more broker clients: Jung, DMS & Cie. is the best choice as the "home of my success."

Journey to the Brand Core

To enable the most accurate repositioning possible, we embarked on an exciting journey to the heart of the brand with the client, broken down into several stages. This included brand workshops with marketing and sales, a strategic workshop, and even a remote workshop featuring virtual island-hopping to explore brand voice and brand persona. It was not only a lot of fun but also highly insightful for everyone involved.

Collage aus Brainstorming-Notizen, Stichworten und Fotos vom gemeinsamen Austausch – der kreative Weg zur neuen Markenidentität von JDC auf einen Blick.

The new page home

The new brand design is fully realized and impactful on the completely overhauled Jung, DMS & Cie. website. Naturally, all other online and offline channels and advertising materials were also considered and documented in the new, comprehensive brand manual. This included motion guidelines for videos and social media animations, as well as a sound logo. Additionally, a brand booklet containing the most important information about the new brand identity was distributed to all employees.

Employer Branding

The home of my success—this naturally applies to the employees at Jung, DMS & Cie. as well as anyone looking for a new home for their professional success. The increased emphasis on the brand value of being "personal" creates an inviting atmosphere of accessibility and transparency. A more human social media presence further reinforces this impression.

Summary of our successful collaboration

I*AM not only helped us reposition our brand, but also gave us a deep understanding of what truly defines us as Jung, DMS & Cie. The entire process—from the workshops to the final brand identity—was both inspiring and insightful. The result is a brand that finally feels the way it actually is: personal, digital, and successful.