More warmth for a cool industry
For over 100 years, Eckert & Partner has stood for technical expertise in refrigeration, ventilation, and energy technology. But the world of refrigeration is cold – not just in terms of content, but also in its public perception. To position the company as an attractive partner and employer for the future, it needed more than just a new design: it needed a new perceived temperature.
At the strategic core was a consistent repositioning. We moved away from the narrow term of refrigeration technology and opened up the horizon to what truly defines E+P: a deep understanding of temperature. The new brand idea, "We feel your temperature," reflects exactly that – it gives the company personality, attitude, and relevance. Employer branding was considered from the very beginning: the shortage of skilled workers was one of the triggers for rethinking the brand – and at the same time, an opportunity to sharpen the employer brand through clear brand values and targeted communication.
Based on the new strategy, we created a visual identity that unites opposites: precision and emotion, technology and humanity, sharp edges and soft curves, cold and warmth. At its center: the reinterpreted logo, which unites E&P and evokes architectural plans and piping – a subtle nod to the service portfolio of Eckert & Partner. The temperature gradient from cold to warm defines the entire brand world – from the color palette to the brand shape. An independent, human-centric visual language, a striking icon system, and a strong, witty tone of voice round off the new brand identity of Eckert & Partner.
The visible change in appearance was just the tip of the iceberg. The real transformation happened deeper: in the corporate culture, in communication, and in everyday life. A classic refrigeration company evolved into a brand that takes a stand – and inspires people. This is particularly noticeable in recruiting: from social media presence to merchandising, from new application channels to the employer landing page – Eckert & Partner now has a voice that is heard. And a face that is worth seeing.
Discover the brand's hotspots
Eckert & Partner is not just a brand for refrigeration technology – but for thoughtful and sustainable temperature solutions.
In the workshop, we focused on what makes the difference: technical sensitivity, experience rooted in tradition, and the desire to help shape the future. It is not just about refrigeration planning, but about expertise and human warmth – supported by over 100 years of sustainable planning, deep industry understanding, and the ambition to create solutions that do justice to both people and the environment.
Form follows feeling
The new design translates temperature into identity: with a color gradient from cold to warm, a logo shape that references technology and architecture, and imagery that creates a sense of closeness. From Teams backgrounds to out-of-home campaigns, from the website to promotional rulers – the visual system works across all channels and makes the brand tangibly present: in everyday life, in physical spaces, and online.
Brand experience at the first click
The website brings all developed brand elements to the point – from the color palette and typography to iconography and imagery characterized by depth of field and intimacy. This creates a perfectly tempered feel for the technology, target audience, and context. Both clients and job seekers can find their way around quickly and feel personally addressed. The clear structure provides orientation, while the warm, modern overall appearance invites visitors to stay a while. This is how Eckert & Partner positions itself as visibly distinct in an often cold industry – with attitude, character, and a focus on the user.
Work environment:
Pleasant to cheerful
The perfect operating temperature is important not just for systems, but also for the work environment at Eckert & Partner. Those who work here don't just keep technology moving; they help shape the future. The brand's focus on reliability and closeness creates an environment where people can grow—both professionally and personally. Authentic recruiting copy and a clear presence on social media make this immediately apparent to new talent as well.
Claims with character
A sense of temperature is also reflected in the language—across all touchpoints. This is especially true for headlines and claims that surprise with wit and a wink. This turns technical precision into genuine approachability, making Eckert & Partner feel like a noticeably cooler brand, without ever feeling cold.
Employer branding /
Social media ads
On to the next quest!
We are proud that, on our exciting expedition with Rosenbusch, we have achieved every goal we set for ourselves so far. We are already looking forward to the next challenges in the form of after-sales services, which are already being planned together. A new quest is already waiting ...
Results of our successful collaboration
Good connections take you further. Here's ours.
