If you set it up right, it runs like clockwork
Three good friends with a passion for high-quality mechanical wristwatches make a bold plan: to craft the watch of their dreams and share that dream with as many people as possible. But how do you go about it? This question, among others, marked the birth of the start-up Rosenbusch. And so, a shared journey began.
The goal was to prove the concept and determine if there was a market for this emerging microbrand. A Kickstarter campaign was identified as the most promising platform for a successful product and brand launch. Extensive analysis of best practices showed that a landing page and a supporting social media campaign would significantly increase awareness and, consequently, the chances of success.
We created an entirely new brand world around the "Quest" mechanical wristwatch, evocatively showcasing core brand values like exclusivity, freedom, and independence. This foundation formed the storyline for the Kickstarter campaign, designed to capture the interest of watch enthusiasts worldwide. A combined social media and email campaign reached the relevant target audiences at their digital touchpoints and guided them to the landing page.
The Kickstarter campaign was a complete success, turning the dream of creating a custom mechanical wristwatch into reality. The Rosenbusch start-up idea evolved into a company with a distinct brand identity and a unique lifestyle. We developed the online shop as the logical next step toward e-commerce. When it comes to change, could you wish for anything better than the realization of a lifelong dream?
A campaign that runs like clockwork
Thanks to a tailored storyline, all the moving parts mesh perfectly, and every hand points toward the upcoming Kickstarter campaign. Its success will determine whether the "The Quest" mechanical watch makes the leap from a great idea to reality.
What makes the target audience tick?
Thanks to a tailored storyline, all the moving parts mesh perfectly, and every hand points toward the upcoming Kickstarter campaign. Its success will determine whether the "The Quest" mechanical watch makes the leap from a great idea to reality.
Ads that spark action
A precisely balanced marketing mix of brand awareness and information reaches target audiences across their preferred media. Using 3D visualizations, the "The Quest" dream watch is showcased flawlessly—always with a nod to the upcoming Kickstarter campaign that will bring this object of desire to your wrist.
Timed for launch: the landing page
A dedicated landing page tells the story of the exclusive "The Quest" wristwatch. It also highlights the benefits for early adopters of the Kickstarter campaign. Expertly crafted information, presented through both text and imagery, builds trust with potential backers.
Engaging: the Kickstarter user journey
Following extensive research and analysis of best-practice examples, we decided to engage Kickstarter page visitors directly with a detailed storyline to build excitement for the product and the brand. This approach ensures all questions are answered and puts visitors in the right frame of mind for a positive purchasing decision. High-end visual product staging, combined with credible testimonials and interesting behind-the-scenes insights, rounds off the compelling overall presentation.
Banners for late-bird backers
While the Kickstarter campaign was already underway, we used clear and engaging online banners to attract "late-bird" backers who wanted to quickly jump on board and be part of the success story.
Time to act: E-commerce
The product name "The Quest" fits perfectly with the path we have already taken with Rosenbusch: from the initial idea to the campaign concept, the landing page, and targeted social media measures, all the way to the homepage. Together with Rosenbusch, all these stages led us to our most important success to date: the online shop. With it, we have reached a decisive milestone, as Rosenbusch watches are now finally available for retail.
On to the next quest!
We are proud that we have achieved all the goals we set for ourselves on our exciting expedition with Rosenbusch so far. We are already looking forward to the next challenges in the form of after-sales services, which are already being planned together. A new quest is already waiting ...
Success is in your hands
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