Innovative solutions for the future of shipping
MAN Energy Solutions is developing a new product portfolio for sustainable industrial solutions in the shipping industry. Since 2019, I*AM has been working closely with them to manage and support the marketing concepts for campaigns surrounding their marine engine retrofit solutions.
Highly complex topics like marine engines and sustainability require clear messaging to be effective. Recognizing this challenge, MAN Energy Solutions chose I*AM as their agency for international marketing communications regarding their retrofit solutions. A multitude of individual, disconnected products have been consolidated into a single, cohesive portfolio. I*AM works intensively with MAN Energy Solutions to develop marketing strategies for this portfolio, creating landing pages, creative assets, and sales-driven copy that clearly and convincingly present all products to decision-makers in the shipping industry.
I*AM supports the retrofit portfolio in both an advisory and an operational capacity. The dynamic environment of a global corporation places unique demands on the success of marketing initiatives. Given the often tight time-to-market, our goal is to achieve rapid, high-quality results together. The variety and scope of these communication strategies require a flexible and agile approach. By rapidly iterating on strategies and concepts, we create communication that is perfectly aligned with the specific needs and expectations of the target audience.
This global project breaks down communication barriers to explain highly complex topics in a simple, concise way. By doing so, we engage decision-makers, keep them informed, and convince them to invest. With a new order volume exceeding seven figures, this retrofit project has become a flagship initiative for MAN Energy Solutions. Through our implemented strategy and engaging creative concepts, we have successfully increased the visibility of their product portfolio. We are increasingly generating a strong impact in a highly competitive industry and establishing the brand as a first mover. The positive feedback from customers and experts is opening new doors for future projects and innovations.
Reducing complexity, sparking interest
We work closely with you to identify your product's core messages and benefits, creating a creative and accessible storyline. Based on this, we develop targeted funnels with compelling lead magnets tailored to your specific audience.
Clear and goal-oriented structure
Once awareness has been successfully established, we guide viewers directly to specific campaign landing pages. There, we tell a unique narrative centered around the promoted product. Clear and precise information delivery allows interested parties to quickly orient themselves and get informed. This is one of the fundamental prerequisites for successful lead generation.
Powerful key visuals
For every campaign, we design a significant key visual that is integrated consistently across all marketing materials. This ensures a cohesive visual communication strategy that extends from social media ads to landing pages and sales presentations, guaranteeing a high level of brand recognition.
The results of our successful partnership
We can create a powerful story for your message, too.
